Signs You Need A UX Writer
A blog post that defines content design and UX writing, details how these specialty skills fit into a design process, and identifies signs that your product or application may benefit from this role.
Supporting Content Operations Using Airtable
Authored a blog about the importance of following content strategy with content operations and how I used Airtable to establish content operations for an enterprise organization in a regulated industry.
Building an Omnichannel Pharma Experience with Content Strategy
Co-authored a blog about how biopharmaceutical organizations can overcome unique content strategy challenges to build an omnichannel strategy that meets customers’ needs.
Blog on Tackling Personalization in Regulated Industries
Co-authored a blog post on how organizations in regulated industries can overcome roadblocks and hurdles to create personalized customer experiences.
Blog on Increasing Digital Engagement
Co-authored a blog post sharing UX best practices for biopharmaceutical organizations looking to improve digital engagement with health care professionals.
Blog on Modernizing Legacy Applications
Along with my talented colleagues, I participated in a virtual event: Lessons Learned from Modernizing Enterprise Applications. Using the main highlights from that discussion, we also crafted a blog post summarizing the key takeaways.
Guides on Design Thinking & Content Strategy
Contributed as a subject matter expert to two different Think Company guides, one for Content Strategy and one about Design Thinking. These guides are meant to provide a basic overview of a critical discipline or approach within UX design.
Blog on Content Strategy for Regulated Industries
Co-author of a blog post for Think Company on Effective Content Strategy in Regulated Environments. How a thoughtful content strategy, including content models and governance, can transform the performance of digital tools and products and ease the burden of regulatory requirements.
Rediscover America Content
Content strategy for RediscoverAmerica.com, a platform designed to elevate the destination marketing industry by showcasing destination experts and sharing their authentic travel stories and insights.
Case Studies for Tempest.im
Case studies highlighting interactive design projects and marketing campaigns for Tempest.im, where I served as the Director of Strategy.
Blogs for Tempest.im
Blog posts for Tempest.im including a post about Voice Search in the travel landscape and the benefits of Native Advertising. See all blog posts here (some are ghostwritten and some are bylined).
Blogs for Tourism Academy
I led marketing efforts and educational content planning for Tourism Academy, an annual travel and tourism conference. Here’s a recap of highlights from the 2019 event.
Blog for Convince & Convert
My article, Why Content Marketers Need Better Statistics, was selected as a guest post on Jay Baer’s Convince and Convert blog.
Blog for Bicycle Tucson
When I lived in Tucson, AZ, I contributed to Bicycle Tucson. Here’s a post on The Importance of Being an Ambassador for Biking.
Ebooks & Whitepapers
I’ve written and edited many long-form whitepapers and ebooks. (Samples are available upon request):
Ebook industry report for a Wall Street financial services executive
White Paper for a SaaS vendor in the financial services industry
Ebook on building healthy relationships for a licensed psychotherapist
White Paper for an employment screening software solution provider
Past Presentations
Here’s a sampling of talks I’ve presented:
How Leaders Orchestrate Content Operations - I was invited by Airtable to give a webinar all about content operations and content workflow optimization.
Lessons Learned from Modernizing Legacy Applications - I participated in a panel discussion about modernizing legacy apps for Think Company.
Content Design Improv - Without knowing the topic or having seen the slides beforehand, I improvised a five minute content design presentation at Button Conference 2022.
Thinking Like A Publisher: Your Key to Content & SEO Success - presented at the Pennsylvania Lodging & Restaurant Association’s Annual Destination Marketing Retreat.
Is Your Content & SEO Strategy Intent-ional? - presented at Tourism Academy
Writing Well: Copywriting Hacks & Tips - presented at Tourism Academy
Digital Marketing Trends in Travel & Tourism - presented as a Community Workshop for Teton County, WY organizations
Personal Essays & Posts
