BRITT BROUSE
Content & Digital Strategist

Writing

Writing Samples & Essays

Service Design: A Blueprint for Content Operations Success

I presented a lightning talk at the 2024 Code For America Summit in Oakland, CA. This blog post shares my thought process in developing the talk and a summary of the talk with my slides.

Signs You Need A UX Writer

A blog post that defines content design and UX writing, details how these specialty skills fit into a design process, and identifies signs that your product or application may benefit from this role.

Supporting Content Operations Using Airtable

Authored a blog about the importance of following content strategy with content operations and how I used Airtable to establish content operations for an enterprise organization in a regulated industry.

Building an Omnichannel Pharma Experience with Content Strategy

Co-authored a blog about how biopharmaceutical organizations can overcome unique content strategy challenges to build an omnichannel strategy that meets customers’ needs.

Blog on Tackling Personalization in Regulated Industries

Co-authored a blog post on how organizations in regulated industries can overcome roadblocks and hurdles to create personalized customer experiences.

Blog on Increasing Digital Engagement

Co-authored a blog post sharing UX best practices for biopharmaceutical organizations looking to improve digital engagement with health care professionals.

Blog on Modernizing Legacy Applications

Along with my talented colleagues, I participated in a virtual event: Lessons Learned from Modernizing Enterprise Applications. Using the main highlights from that discussion, we also crafted a blog post summarizing the key takeaways.

Guides on Design Thinking & Content Strategy

Contributed as a subject matter expert to two different Think Company guides, one for Content Strategy and one about Design Thinking. These guides are meant to provide a basic overview of a critical discipline or approach within UX design.

Blog on Content Strategy for Regulated Industries

Co-author of a blog post for Think Company on Effective Content Strategy in Regulated Environments. How a thoughtful content strategy, including content models and governance, can transform the performance of digital tools and products and ease the burden of regulatory requirements.

Rediscover America Content

Content strategy for RediscoverAmerica.com, a platform designed to elevate the destination marketing industry by showcasing destination experts and sharing their authentic travel stories and insights.

Case Studies for Tempest.im

Case studies highlighting interactive design projects and marketing campaigns for Tempest.im, where I served as the Director of Strategy.

Blogs for Tempest.im

Blog posts for Tempest.im including a post about Voice Search in the travel landscape and the benefits of Native Advertising. See all blog posts here (some are ghostwritten and some are bylined).

Blogs for Tourism Academy

I led marketing efforts and educational content planning for Tourism Academy, an annual travel and tourism conference. Here’s a recap of highlights from the 2019 event.

Blog for Convince & Convert

My article, Why Content Marketers Need Better Statistics, was selected as a guest post on Jay Baer’s Convince and Convert blog.

Blog for Bicycle Tucson

When I lived in Tucson, AZ, I contributed to Bicycle Tucson. Here’s a post on The Importance of Being an Ambassador for Biking.

Ebooks & Whitepapers

I’ve written and edited many long-form whitepapers and ebooks. (Samples are available upon request):

  • Ebook industry report for a Wall Street financial services executive

  • White Paper for a SaaS vendor in the financial services industry

  • Ebook on building healthy relationships for a licensed psychotherapist

  • White Paper for an employment screening software solution provider

Past Presentations

Here’s a sampling of talks I’ve presented:

Personal Essays & Posts

Featured
SERVICE DESIGN: A BLUEPRINT FOR CONTENT OPERATIONS SUCCESS
SERVICE DESIGN: A BLUEPRINT FOR CONTENT OPERATIONS SUCCESS

As a designer, I love looking across the aisle at other disciplines and frameworks and bringing them into my process and approach. In May 2024, I presented a lightning talk on just such a topic at Code For America Summit in Oakland, CA:

ON BEAUTY, SEEING AND SELFIES
ON BEAUTY, SEEING AND SELFIES

How many people posed in front of the pyramid outside the Louvre today? How many took photos of the Mona Lisa inside? Each time I travel, I wonder what drives people to try and insert themselves so bluntly into a place of great beauty.

WHAT IT’S LIKE TO RUN A DESIGN THINKING WORKSHOP
WHAT IT’S LIKE TO RUN A DESIGN THINKING WORKSHOP

I recently helped organize session content for Tourism Academy, a travel and tourism conference attracting destination marketers from around the U.S. We invited Troy Thompson, an engaging speaker and design geek to run a hands-on workshop about design thinking.

TUCSON’S ALL SOULS PROCESSION AND CREATING (NOT CONSUMING) CULTURE
TUCSON’S ALL SOULS PROCESSION AND CREATING (NOT CONSUMING) CULTURE

How can Tucson’s creative community survive the development of the downtown area and continue to create a shared culture? Will All Souls be able to remain an independent event supported fully by donations, grants, local businesses, and volunteers?