Tag Archives: social media

Social Search & Why LinkedIn Marketing Matters

25 Feb

linkedin marketingI just wanted to make a quick post about an experience I had today with social search. Major search engines like Google are currently updating to include more social media content in search results.

At the moment, I am writing a series of landing page optimization case studies for DirectMarketingIQ.com. Before writing, I need to go out and interview companies and agencies about their landing page tests and campaigns.  I have a few leads around this topic but always like to go out on my own and search to see if I can find “new blood.”

Today I went to Google and searched for phrases like “landing page agency,” “landing page testing” and “landing page optimization agency.” I got what I expected, a bunch of internet marketing agencies all ranking for top keywords and phrases around “landing pages.”

Social Search Surprise

But there was one surprise on page one of the Google search results. One of the hits on the first page was a LinkedIn Question and Answer thread about landing page agencies (On LinkedIn, any user can post a question to their network, or post a question in the discussion forum in LinkedIn Groups).

The LinkedIn question was from a person looking for a landing page agency and asking for recommendations. Savvy landing page agencies that actively market themselves on LinkedIn responded to the question offering their own services.

The Punchline

Now these landing page companies, who did not rank on page one of Google for “landing page” keywords and phrases, were on my radar as contacts for the story. What’s the benefit for the companies who marketed themselves on LinkedIn? They got on page one of Google and as a journalist, if I interview them for the story, I am basically giving them “free press.”

That’s just one example of why B-to-B marketers should be active on LinkedIn. Now back to writing!

Quickie Post: Social Is Not Just for “Fun” “Hip” Brands…

4 Jan

If you are a Chicago-based CPA… people on Twitter are already talking about you.

Video: A Groupon Case Study

21 Oct

Groupon is one of the only social start-ups to become profitable in its first year of business. The company is now valued at more than 1.35 billion dollars!

On www.therisetothetop.com– David, a St. Louis-based  blogger and marketing guru, interviews a local wine bar that sold 4,200 Groupons at $18 a piece for $40 worth of food and drinks. (4,200 is A LOT of Groupons).

He asks the business owners about their experience with Groupon and the business owners deliver some helpful insights about what Groupon and other similar daily-deals competitors can offer your business. They talk about how pricing works and what the risks and rewards of this new form of marketing are.

Check out the video below. The interview actually starts at 3 minutes and 20 seconds into the video, so you may want to skip ahead.

[blip.tv http://blip.tv/play/AYKD6H4C]

Also related, this Inc.com article: Study: One Third of Businesses Don’t Profit from Groupon Deal.

Social Media Magazine App- Flipboard Launches

23 Jul

FlipBoard is very buzzworthy at the moment- it’s a really well-funded startup with an application for the iPad that aggregates all of your social media streams into an easy-on-the-eyes magazine layout.

All you have to do is ‘flip’ through the pages. Content has a byline, “shared by” and the handle of whomever posted that link, story, video or piece of user-generated content online.

This is a pretty elegant solution for those social media users flipping between accounts, blogs, rss feeds and bookmarking sites.  I currently use Hootsuite to manage my Twitter, Facebook and LinkedIn profiles, but find the interface difficult to use. For example, I have a half a dozen different Twitter lists lined up next to one another and need to scroll all the way across the screen to view them all.

I just wonder what kind of algorithm or user-preferences FlipBoard employs to know which content is preferred? I am trying to visualize a magazine made out of my contacts’ updates and I am balking at the idea of random musings, links to funny videos and other people’s’ vacation pictures comparing to a real magazine like Vanity Fair. We’ll see how this application does!

You can read more about FlipBoard and see screen shots at mashable.com.
Read about potential legal/copyright issues already threatening FlipBoard at BoingBoing.net.

image via flipboard.com

Clout with a “K” … Do you have it?

15 Jun

We’re always looking for new metrics and an engagement metric is the holy grail of online marketing and social media marketing.

I was using Hootsuite to reply directly to new followers on Twitter. I usually say something like, “Thanks for the follow! I also blog here:” and provide a shortened link to my blog. I noticed the little Klout button next to each person’s name, and navigated over to Klout.com.

Klout.com is a site that provides a free index to measure engagement on Twitter. If you go to Klout.com and sign up for the service, it will take a beginning “baseline” measurement of your twitter influence or clout.

The Klout Score is the measurement of your overall online influence. The scores range from 0 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 25 variables to measure True Reach, Amplification Probability, and Network Score. The size of the sphere is calculated by measuring True Reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Amplification Probability is the likelihood that messages will generate retweets or spark a conversation. If the user’s engaged followers are highly influential, they’ll have a high Network Score.

Is Klout.com a good way to measure engagement? Or just another empty social media number (clicks, followers) we’re meant to chase online? What do you think?

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