I am a social media marketer. As I see all kinds of small business clients gaining immediate traction on social networks and through blogging, I know that social works for a lot of organizations.
But sometimes traditional marketing works well too. Here’s an example. I recently took my dog Jackie to a new kennel while out of town for the weekend. The place we usually go to was all booked up for the holiday weekend, so we chose Kennel Nirvana based on some Google reviews and the fact that they even had space left so close to a holiday weekend.
We had a great experience at Kennel Nirvana. The people were lovely and knowledgeable and the dog was comfortable from the moment we dropped her off. As any pet owner knows, it can be tough to find a great boarding facility for your pet’s needs.
Then today, a few days after Jackie’s visit, we received a note card in the mail. The card stock was thick and elegant, and inside was a handwritten note on the Kennel’s stationery. The note thanked us for our visit, asked us to share any thoughts or criticism about the kennel and encouraged us to refer friends. Inside the card were a few business cards that the note suggested we pass out to friends.
This handwritten note sent to what I like to call the “original” inbox, otherwise known as a mailbox, worked wonders. It reaffirmed the positive feelings I had about the Kennel and encouraged me to spread the word the next time I am at the dog park or with friends.
I think this is a great example of how a traditional tactic can really help your small business marketing efforts. When everyone else is doing Facebook and Twitter it becomes kind of old-hat for your customers to interact with companies on these networks. Nothing beats a handwritten note, not even a direct message.