In my career, I focus mostly on writing great content.
I do however spend a lot of time reading and writing about online marketing and social media marketing. I also promote myself through blogging, Twitter and LinkedIn.
A lot of my friends and colleagues think of me as a social media or blogging expert. As a result, I get asked a lot of questions ranging from “Do I need SEO?” to “How do I set up a Facebook fan page?” or “Who should I follow on Twitter?”
I always let people know about the tons of great free or low-cost content out there on social media and online marketing. I thought I would post some resources that I frequently recommend as primers on these topics. The list below includes blogs, books, conferences and webinars:
This industry-leading blog on social media marketing also hosts an online conference in May. I couldn’t recommend their conference more. You can follow the sessions live or watch them on your own schedule. It’s the perfect crash-course in how to leverage social media for your business and helps you stay on top of all the latest and greatest in social media tools and strategy.
If you follow the right people on Twitter, they will in turn follow you. You can also watch people in your market or niche to see what they’re tweeting about and what kind of conversations are taking place. Listorious shows you active twitter users in all kinds of niches, markets and verticals. It’s a great place to start building up your Twitter list.
This Facebook marketing guru has a ton of free content on how to market via Facebook and how to setup fan pages and how to use FMBL to create custom fan page tabs.
If you are selling something online, then you need to think about the science of landing page optimization. What little tweaks can you make to your website to increase sales conversions? Tim Ash literally “wrote the book” on landing page optimization, runs the landing page optimization firm SiteTuners and an industry conference.
Hubspot sells a web site platform that helps businesses build sites optimized for inbound marketing. They also have great free content, like ebooks, white papers and webinars that can really teach you a lot of the basics in inbound marketing and SEO.