Posts by Britt Brouse

About Britt Brouse

A writer and marketer with 8+ years of experience, I am constantly experimenting with online marketing, social media and content strategies for businesses.

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Here are my most recent posts

3 Tips for Managing the ‘Short Head’ of Search

3 Tips for Managing the ‘Short Head’ of Search

By now we've all heard of the long tail of Internet search, involving highly specific keyword phrases as a low cost source for gaining new site traffic. However, in its whitepaper, Don't Get Whipped: Managing the "Short Head" of Search, Engine Ready Software advises marketers to keep paying attention to critical long-tail search, but not to the detriment of what it calls the "short head," or top five phrases in a pay-per-click program.

5 Factors for Measuring Your E-mail Reputation

5 Factors for Measuring Your E-mail Reputation

In its recent whitepaper, Your Reputation Holds the Key to Deliverability, New York-based e-mail services company Return Path argues that e-mail reputation is becoming all about the numbers, meaning that the ISPs' fight against spam is moving away from e-mail content and toward data-driven examinations of commercial e-mailers.

4 Steps to E-mail Re-engagement Campaigns

4 Steps to E-mail Re-engagement Campaigns

In its recent whitepaper, Email Marketing Best Practices: Inactive Subscribers - Re-Engage or Remove, Listrak asks about e-mail marketing, "What happens when nothing happens?" To combat list fatigue, when subscribers ignore and don't open your e-mail, Listrak advises a proactive route to try to re-engage those prospects.

3 Tips for Better E-mail Subject Lines

3 Tips for Better E-mail Subject Lines

With marketers saturating the e-mail channel with tons of offers, the rules for e-mail subject lines continually evolve to match updates to the CAN-SPAM Act and consumers' wariness of online marketing.