A 10-Point Blogging Checklist

In May, I gave a presentation called “Blog Bootcamp” at Tourism Academy in Minneapolis. Tourism Academy brings hundreds of destination marketers together for a few days of learning and sharing expertise around technology and marketing in the travel and tourism industry.

My presentation was tailored to destination marketers who use their blogs to drive brand awareness and increase visitation to their markets. We covered blog basics and more in-depth topics like how to do a content inventory, how to create an editorial calendar, how to leverage evergreen content, strategies for event content, interviewing techniques, and more.

I also gave attendees a blog checklist as a handout. The checklist is a quick and easy reference guide that you can leave by your desk and review before you hit publish. If you apply all of the points on the checklist, then your blog content will be more successful.

I thought I’d share the blog checklist here on my website too. Enjoy!

Blogging Checklist

  1. Headline is specific and optimized.
    Use a destination, neighborhood, or landmark name. Include a keyword like “Outdoors” or “Shopping.” Engage readers and answer: “What’s in it for me?”
  2. Word count is 300 or more.
    Avoid thin content of 200 words or less.
  3. Subheadlines are included.
    Use a “Heading 2” style or “H2” html format for subheadlines.
  4. Images are included and optimized.
    Images are high quality and consistently formatted. Image file name is descriptive and alt tag is included.
  5. Internal and external links are added.
    Link anchor text is natural and not over-optimized with keywords. Links point to varied destinations.
  6. Keywords are used naturally.
    Content is written for humans first and search engines second and the keywords are varied.
  7. Content is unique.
    Blog content is not published elsewhere on your website or another website.
  8. SEO Meta data is added.
    SEO Title Tag and Meta Description are added. Meta keywords can be left blank.
    blog meta data
  9. Spelling and grammar.
    Content is free of errors and easy to read.
  10. Plan for promotion.
    You have a plan to drive traffic to your content.

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