Email Marketing Report
I recently had the privilege of writing a chapter about email branding for this extensive report put out by the editors at DirectmarketingIQ.com. It’s called “All About Email Creative: Trends, Best Practices and Case Studies.”
The 75+ page report includes chapters about subject lines, design, B-to-B email, industry trends and a bundle of case studies. The other authors who contributed to the report are veterans of direct marketing like Bob Bly, Gary Hennerberg and Ivan Levison. Any email marketer would be wise to pick up a copy of this.
Filled with countless examples, more than 20 charts, several case studies, and privileged knowledge from top email marketers, “All About Email Creative” is must-reading for any marketer involved in email and cross-media campaigns. -via DirectmarketingIQ.com’s online bookstore.