How White Paper Writers Can Conduct Better Interviews
On her site, White Paper Results, Apryl Parcher interviews “That White Paper Guy” – Gordon Graham about his strategies for getting the most out of a phone interview. This is the third interview in a series of posts. In parts one and two Apryl interviews John White- a marketing communications writer and Jonathan Kantor- a white paper expert.
This Q&A series will be helpful to any journalist or business writer who deals with interviewing clients and subjects for stories, case studies and yes – white papers too!
Check it out here.