How White Paper Writers Can Conduct Better Interviews

On her site, White Paper Results, Apryl Parcher interviews “That White Paper Guy” – Gordon Graham about his strategies for getting the most out of a phone interview. This is the third interview in a series of posts. In parts one and two Apryl interviews John White- a marketing communications writer and Jonathan Kantor- a white paper expert.

This Q&A series will be helpful to any journalist or business writer who deals with interviewing clients and subjects for stories, case studies and yes – white papers too!

Check it out here.

Photo via Flickr user Leo Roubos.

2 Responses to “How White Paper Writers Can Conduct Better Interviews

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  • 3 Content Marketing Tips « Britt Brouse :

    […] acts as another SEO-friendly page (aside from the content landing page) driving traffic to your white paper or webinar. The blog post shouldn’t try to directly sell the long form content, instead it […]

    6 years ago

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