We’re always looking for new metrics and an engagement metric is the holy grail of online marketing and social media marketing.
I was using Hootsuite to reply directly to new followers on Twitter. I usually say something like, “Thanks for the follow! I also blog here:” and provide a shortened link to my blog. I noticed the little Klout button next to each person’s name, and navigated over to Klout.com.
Klout.com is a site that provides a free index to measure engagement on Twitter. If you go to Klout.com and sign up for the service, it will take a beginning “baseline” measurement of your twitter influence or clout.
The Klout Score is the measurement of your overall online influence. The scores range from 0 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 25 variables to measure True Reach, Amplification Probability, and Network Score. The size of the sphere is calculated by measuring True Reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Amplification Probability is the likelihood that messages will generate retweets or spark a conversation. If the user’s engaged followers are highly influential, they’ll have a high Network Score.
Is Klout.com a good way to measure engagement? Or just another empty social media number (clicks, followers) we’re meant to chase online? What do you think?